CGI PRODUCTION
LIFESTYLE & APPLICATION
Application and lifestyle shots show your products in their natural environment: the spaces where design and light come together. These images go beyond showing what a product looks like. They reveal how it feels.
Each composition is carefully built to express ambiance, scale, and purpose, while ensuring that the product remains the hero of the scene. Whether it’s a cozy residential interior or a sleek architectural setting, every light effect, reflection, and material is calibrated to feel authentic and emotionally engaging.
Our lifestyle imagery is designed to inspire, helping buyers envision your product in their own space. Every image communicates atmosphere, function, and brand identity in a single glance.
CGI assets created by Invicta Media B.V. on behalf of Signify myCreation, Philips Hue, Cooper Prentalux and Lightolier. All visual assets remain the property of Signify.
1 Strategic Intake & Briefing
• Understand product, target audience and goals.
2 Creative Strategy & Concept
• Create moodboards, themes, and storytelling approach.
• Define the visual style (look & feel).
3 Scope & Planning
• Identify required assets (hero visuals, teaser videos,
product renders, social posts).
• Align deadlines and versions with release milestones.
4 Iterative Production Process
• Multiple interactive feedback moments.
5 Post-production
• Color correction, editing to ensure photorealism and
consistency.
6 Asset Delivery & Adaptation
• Deliver final files in all required formats.
• Adapt content for different channels and markets.
THE PROCESS:
CALL US
+ 31 6 34 16 92 68
LAUNCH YOUR NEXT STORY TO INFINITY!
MAIL US
hello@invictamedia.nl
VISIT US
De Nedervonder 7
5061JP
Oisterwijk
The Netherlands
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