POST PRODUCTION
Color accuracy is at the heart of believable product imagery. Buyers make decisions based on what they see, which means the colors and lighting in our visuals must perfectly represent reality. If a product looks different in real life than it does in the image, trust is lost, and so is the sale.
That’s why every color in our imagery is precisely matched to the real product, giving buyers a true-to-life impression. The same applies to the product’s light effect, which is even more challenging to reproduce, and exactly where our expertise shines.
Consistency is equally crucial across an entire portfolio. When products are displayed together, their tones and lighting must align seamlessly to communicate a unified brand identity.
We achieve this using the most color-accurate monitors (100% sRGB and 98% P3) and specialized lighting setups with a CRI of 95, ensuring every visual we deliver is as accurate and trustworthy as the product itself.
CGI assets created by Invicta Media B.V. on behalf of Cooper Prentalux and Lightolier. All visual assets remain the property of Signify.
1 Strategic Intake & Briefing
• Understand product, target audience and goals.
2 Creative Strategy & Concept
• Develop the core message and creative direction.
• Create moodboards, themes and storytelling approach.
• Define the visual style (tone of voice, look & feel).
3 Scope & Planning
• Identify required assets (hero visuals, teaser videos,
product renders, social posts).
• Align deadlines and versions with release milestones.
4 Pre-production
• Write scripts (for video/animations).
• Create storyboards or styleframes.
5 Iterative Production Process
• Multiple interactive feedback moments.
• Create both static images and moving visuals.
6 Post-production
• Color correction, editing to ensure photorealism and
consistency.
7 Asset Delivery & Adaptation
• Deliver final files in all required formats.
• Adapt content for different channels and markets.
THE PROCESS:
CALL US
+ 31 6 34 16 92 68
LAUNCH YOUR NEXT STORY TO INFINITY!
MAIL US
hello@invictamedia.nl
VISIT US
De Nedervonder 7
5061JP
Oisterwijk
The Netherlands
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