CGI PRODUCTION

STUDIO

Studio shots focus entirely on the product itself. Clean, minimal, and technically precise. They form the foundation of every marketing collection. We capture each product under controlled lighting conditions, ensuring flawless color accuracy, balanced reflections, and perfect visibility of materials and finishes. Every angle, shadow, and color is optimized to present the product at its absolute best.

Whether for catalogues, configurators, or e-commerce platforms, our studio imagery delivers consistency and clarity across your entire portfolio. Each shot is crafted to highlight the craftsmanship, texture, and innovation that define your brand.

CGI assets created by Invicta Media B.V. on behalf of Signify myCreation, and Philips Hue. All visual assets remain the property of Signify.

1 Strategic Intake & Briefing
• Understand product, target audience and goals.

2 Creative Strategy & Concept
• Create moodboards, themes, and storytelling approach.
• Define the visual style (look & feel).

3 Scope & Planning
• Identify required assets (hero visuals, teaser videos,
product renders, social posts).
• Align deadlines and versions with release milestones.

4 Iterative Production Process
• Multiple interactive feedback moments.

5 Post-production
• Color correction, editing to ensure photorealism and
consistency.

6 Asset Delivery & Adaptation
• Deliver final files in all required formats.
• Adapt content for different channels and markets.

THE PROCESS:

LAUNCH YOUR NEXT STORY TO INFINITY!

VISIT US
De Nedervonder 7
5061JP
Oisterwijk
The Netherlands

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