VIDEOS
Our CGI video productions bring lighting products to life through motion and emotion. Every storyboard is carefully crafted to highlight design details, light effects, and functionalities. We manage the entire process from start to finish, from art direction and storyboarding to video and audio production. With complete creative control in CGI, we can visualize light behavior, materials, and atmospheres exactly as they should appear.
D90
We teamed up with Signify myCreation to develop an immersive video for the D90 Accent Spot. The video emphasizes the collection’s compact form factor and the wide range of colors and textures available to match any interior.
The application shots included in the video demonstrate how the luminaires seamlessly blend into diverse spaces, underlining the family’s unique selling point: design freedom without compromise.
BLOSSOM & CLOAK
For Signify myCreation, we developed the full launch kit for their new designer series, created in collaboration with renowned designer Lex Pott and Basten Leij. To emphasize this unique partnership, the videos integrate sketches, blending seamlessly into the final product to reveal the design process behind the luminaires.
CROWN SERIES
We partnered with the American lighting brand Lightolier to produce the complete launch kit for the Crown Series. The video highlights the flexibility of the luminaire, as it is offered in countless colors and textures, and multiple optic options. This is the key feature of the new spotlight family, which we highlighted through our animations.
As Lightolier had not released product videos before, we developed a fresh visual identity tailored to the brand. The result is a cohesive set of assets that both reflects Lightolier’s character and establishes a strong foundation for future launches.
ESSENTIALS
Together with Signify myCreation, we developed the video for the Essential Series, a versatile family of circular ceiling lights and pendants. The collection’s key strength lies in the wide variety of textures and colors available, giving customers freedom to adapt the luminaires to their own style. Also, the various mounting options and sizes make this product family unique.
The launch video highlights the diversity by placing the products in different interiors and applications. Each scene shows how the Essential Series seamlessly fits into any space, combining design flexibility with timeless simplicity.
CGI assets created by Invicta Media B.V. on behalf of brands mentioned above. All visual assets remain the property of Signify.
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